Boost Your Online Presence With Effective Search Engine Optimisation

In the contemporary digital landscape, a website serves as a vital storefront, akin to a shop front on a bustling high street. Just as a physical business relies on attractive signage, accessible layout, and engaging displays to draw in customers, a website must be designed to capture the attention of visitors and encourage them to explore further. Given that potential customers often form their first impressions within seconds, it is imperative that the website reflects the brand’s identity while offering a seamless user experience. This includes intuitive navigation, aesthetically pleasing design, and clear calls to action, all of which work harmoniously to make the online shop front inviting and engaging.

Moreover, much like a strategic location in a vibrant high street can enhance foot traffic, an optimised website can boost visibility in the vast realm of the internet. This is where search engine optimisation (SEO) plays a pivotal role; by implementing effective SEO strategies, businesses can increase their chances of being discovered by individuals actively seeking their products or services. Once visitors land on the website, it is essential to provide compelling content and a straightforward purchasing process that not only appeals to their needs but also instills confidence in the brand. Ultimately, by treating their website as a digital shop front, businesses can effectively attract, engage, and convert visitors into loyal customers.

By having your website at the top of Google you will increase your website traffic (visitors) massively, so think carefully about the most important keywords or phrase that will bring visitors to your website.

Look at in this way. “What would you search for to find your website”

You may come up with a list as long as your arm, but choose just one to start with. Try to think about a word that is likely to convert through into a purchase, rather than just a general term that will simply drive traffic to your site.

For example, let’s assume you are a beauty spa in central London (Clapham for example). Trying to rank a word like “Beauty Spa” is too general and has around 360 million sites all competing for the top slots. Don’t get me wrong, it can be done, but comes at a massive cost!

Whereas the keyword “beauty spa Clapham” is much more likely to lead to a sale and has “only” 560,000 people competing for it, so it is easier to rank.

If you want a Top 10 Search Engine Ranking you are going to have to work with one word or phrase at a time. It is often wise to start off with less competitive words and then as your sales build, go for the more competitive words. Put very simply, you should manage your search engine optimisation campaign in a manner that quickly becomes self-funding – we can teach you techniques for converting visitors through to sales too.

If you search for your word in Google and are not already in the top ten, you are simply not on the web!

Google currently dominates the bulk of search engine traffic and chances are that if you rank highly in Google, you will also have a Top Ten Search Ranking in other smaller search engines too.

We do not guarantee our SEO services, the reason being is that no company on the internet can guarantee they can get you to number 1 with a keyword or phrase, as the only tool that can ultimately decide your ranking is Google!.

You can of course pay for Google Advertising, but having organic listings (non paid placement) is far more beneficial.

We would advise any customer who is looking at increasing their Search Engine Optimisation and placement within Google to pick up the phone and give SO Web Designs a call. It’s sometimes easier explaining the process of SEO over the telephone! It’s far more complex than just adding a few keywords.